9.8/10
Net Promoter Score

Scaling Up Starts With You!

Exceptional founders want to evolve but don’t have time for generic coaching. That’s why we go deeper in the context of your business. We turn your challenges into strengths for immediate measurable results and lasting impact efficiently.
testimonials

They Loved It!

Renan Devellieres InnerEdge testimonials
Renan Devellières,
co-Founder, OSS Ventures
Venture Studio | Team ~20 | $25M revenue
Extremely good questions that make me think. The art of delegating and letting go was an unknown science to me. My biggest breakthrough was understanding I needed to evolve my role and change my skill set and mindset.
Duncan Davies testimonials InnerEdge
Duncan Davies,
co-Founder, Notify Technology
Saas | Team of 30 | £2m revenue
I enjoyed the fact it was about solutions. I got a what are we doing to do about that? Have you thought about this? And then I got captured in have you done it? Creating that structure through coaching is extremely useful. It’s that voice of somebody on your side who wants you to succeed because you’ve set the goals together. That external view is priceless.
InnerEdge Testimonials Paul Baker
Paul Baker co-Founder,
St Pierre Groupe
Foodtech | Team ~70 | Business sold for £300M
Everybody looks to me for inspiration and motivation, but where do I get mine? How do I refill my bucket? Thinking outside of the box is a big deal for me. It
forces me to sit down and think differently. It feels like a conversation, with no bureaucracy, no corporatism.
Tom Hammond InnerEdge testimonials
Tom Hammond,
co-Founder, UserWise
Gaming | Team ~10 | $10M revenue
The thing that speaks the loudest is when it made me start coaching my employees. I remember one time I was working with one of my best employees and we eventually eliminated some of the things we were doing in favor of far more effective things. Over the next few weeks, our productivity doubled.
Richard Burrage testimonials InnerEdge
Richard Burrage,
Founder, Cimigo
Market research agency | Team ~70 | $3M revenue
I highly recommend this mentoring and stewardship. The impact is massive for your business and personal life.
Jesse Sevon InnerEdge testimonials
Jesse Sevon,
co-Founder, Wonder Hive
Gaming | Team ~7 | Pre-seed
An amazing talent to make you clarify your business by asking questions and challenging you. An entrepreneur has multiple things to do and never enough time. With coaching, I found what is important and worked on what matters.
for who
We believe that the best solutions come from varied perspectives. Our team is a blend of experts from different industries, cultures, and walks of life, united by a shared commitment to excellence. Together, we challenge norms and uncover unique opportunities for our clients.
10-200
People Companies
€1M-250M
Clients’ Revenue
Scale-up
Clients’ Stage
Europe
Clients’ Location
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Coaching as the
strategic asset to scale
OUR PROVEN APPROACH

Bridging the Gap
Between the Intention
and Measurable Impact

Intention
Execution
Most leadership development services focus on theory and slow, time-consuming processes—rarely delivering tangible, lasting results.

We uncover what others miss.

Using our academically proven method, we go straight to the root causes of the challenges. While others address surface-level issues, we identify the hidden factors holding founders back and turn them into strengths.

We make it actionable.

No fluff. No unnecessary complexity. Our coaching is structured for real-world execution, ensuring measurable results. Depending on the situation, we step in as a coach, an advisor, or a hands-on contributor to create real change.

We integrate the business reality.

Our systemic approach aligns developments with business goals and strategy, adapting to each organization’s unique challenges and business conditions.
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Let's Talk

We've been doing this for a while

Scale-up Founders
27+ 
Number of hours coached
2000+ h
Net Promoter Score
9.8/10
team

By Business Professionals,
for Business Professionals.

Our systemic approach aligns developments with business goals and strategy, adapting to each organization’s unique challenges and business conditions.
Laurent Notin Founder and Coach InnerEdge
Laurent Notin
Founding Partner & CEO
Business & Leadership Coach
A business coach since 2017 with a professional background in market research and advertising, Laurent has managed businesses with up to 150 employees across three countries. Laurent brings a global perspective and a unique vision to the leadership journey. He is also a mentor trainer. Laurent lives in Finland with his wife.

”In the middle of difficulty, lies opportunity."
Albert Einstein
team

By Business Professionals,
for Business Professionals.

Our systemic approach aligns developments with business goals and strategy, adapting to each organization’s unique challenges and business conditions.
Laurent Notin Founder and Coach InnerEdge
Laurent Notin
Founding Partner & CEO
Business & Leadership Coach
A business coach since 2017 with a professional background in market research and advertising, Laurent has managed businesses with up to 150 employees across three countries. Laurent brings a global perspective and a unique vision to the leadership journey. He is also a mentor trainer. Laurent lives in Finland with his wife.

”Stop being the bottleneck in your business!"
Personal motto
Pouria Kay
Founding Partner
Executive Coach
An executive coach, a board member, venture builder, and product organization leader. Pouria has helped 200+ companies globally for over 10 years. He is a tech company and a venture studio founder recognized for his exceptional talent in team leadership, organizational development, and product strategy. He is a citizen of Finland and a global community member. Pouria is also doing his academic research on organizational management and high performance.

“Superteams are built, not hired.”
Personal motto
Pouria Kay
Founding Partner, Executive Coach
An executive coach, a board member, venture builder, and product organization leader. Pouria has helped 200+ companies globally for over 10 years. He is a tech company and a venture studio founder recognized for his exceptional talent in team leadership, organizational development, and product strategy. He is a citizen of Finland and a global community member. Pouria is also doing his academic research on organizational management and high performance.

“Superteams are built, not hired.”
Personal motto
Blog

Ideas to scale yourself and your company

Scaling Starts With You: Why Startup Founders Are The Biggest Bottleneck

At a recent roundtable discussion, a group of startup founders was asked about their biggest obstacle to growth. Their responses were revealing: regulations, culture, technological disruptions, and lack of a clear plan.
Keep reading
Keep reading

Scaling Your Business: The Founder’s Guide to Breaking Through

Most founders hit a point where scaling becomes very challenging, not because of the market or the product. But because they’ve become the bottleneck.
Keep reading
Keep reading
FAQ

In case there are questions.

Here are the questions founders ask us most before starting their coaching journey.
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Let's Talk
How can coaching help my startup grow from $1M to $10M ARR faster?

At this stage, working harder won’t get you further — it’ll just burn you out. Coaching helps you shift from execution to strategy, so you grow the business instead of running after it. We help you focus on what really drives growth: making better decisions, empowering your team, and creating leverage.

What makes InnerEdge’s coaching different from other coaches or advisors?

We’re not here to just nod and listen. You work with coaches who have real-world experience in startup scaling, team dynamics, and leadership development, not just theory.We challenge you, sharpen your thinking, and work hands-on — whether it’s solving a leadership issue or aligning your team in the moment. Scaling up starts with you, and our coaching blends 1:1 support, team facilitation, and real-time problem solving to get you there.

How can coaching support me in shifting from hands-on founder to strategic leader?

You’ll stop feeling like everything depends on you. We help you step back, see the bigger picture, and lead with clarity — so you scale the business without sacrificing yourself. You’ll focus on what truly moves the business forward while building a leadership team that takes ownership.

What ROI can I expect from working with InnerEdge?

Coaching pays off in better decisions, faster execution, and a stronger team that takes ownership. Founders often tell us they finally had space to think — and saw results in both revenue growth and team performance. You’ll build a business that scales beyond you and that is priceless.

How much time should I expect to invest in coaching and leadership work?

Expect 2 to 4 hours per month in sessions. It’s not extra work — it’s leverage. The time you invest here gives you back control, clarity, and space to lead. You’ll spend less time firefighting and more time driving the business forward.

What does a typical coaching session look like, and how often will we meet?

You’ll meet your coach 1 to 2 times per month for 60 to 90 minutes. Before we start, we define three Key Success Indicators together — so we’re always clear on what success looks like. Each session is practical and focused on what you’re facing right now — strategy, people issues, or key decisions. You’ll walk away with clarity and concrete next steps you can put into action immediately.

Can you help with leadership challenges like conflict management or team misalignment?

Yes — and we don’t shy away from it. We help you tackle tough conversations, realign your leadership team, or mediate if needed — before conflicts hurt your business. Founders often say these conversations are turning points for their team’s performance.

How do you track progress and measure the impact of coaching?

We start by defining three Key Success Indicators tailored to you and your business. These guide our work and give us a clear way to measure progress. As coaching evolves, we adapt tools or frameworks when needed — but every founder and situation is different. The real measure? How you lead, the results you create, and the space you gain.

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