Executive Coaching for Scaleup Founders

CLIENT VOICES

You’re not the first to stand here.

Renan Devellieres InnerEdge testimonials

Renan Devellières,
co-Founder, OSS Ventures

Venture Studio | Team ~20 | $25M revenue

Extremely good questions that make me think. The art of delegating and letting go was an unknown science to me. My biggest breakthrough was understanding I needed to evolve my role and change my skill set and mindset.

Duncan Davies,
co-Founder, Notify Technology

Saas | Team of 30 | £2m revenue

I enjoyed the fact it was about solutions. I got a what are we doing to do about that? Have you thought about this? And then I got captured in have you done it? Creating that structure through coaching is extremely useful. It’s that voice of somebody on your side who wants you to succeed because you’ve set the goals together. That external view is priceless.

Paul Baker co-Founder,
St Pierre Groupe

Foodtech | Team ~70 | Business sold for £300M

Everybody looks to me for inspiration and motivation, but where do I get mine? How do I refill my bucket? Thinking outside of the box is a big deal for me. It
forces me to sit down and think differently. It feels like a conversation, with no bureaucracy, no corporatism.

Tom Hammond,
co-Founder, UserWise

Gaming | Team ~10 | $10M revenue

The thing that speaks the loudest is when it made me start coaching my employees. I remember one time I was working with one of my best employees and we eventually eliminated some of the things we were doing in favor of far more effective things. Over the next few weeks, our productivity doubled.

Richard Burrage,
Founder, Cimigo

Market research agency | Team ~70 | $3M revenue

I highly recommend this mentoring and stewardship. The impact is massive for your business and personal life.

Jesse Sevon,
co-Founder, Wonder Hive

Gaming | Team ~7 | Pre-seed

An amazing talent to make you clarify your business by asking questions and challenging you. An entrepreneur has multiple things to do and never enough time. With coaching, I found what is important and worked on what matters.

Who this works best for

Our work is designed for founders who’ve already built something real and are now facing the next level of complexity.

This is for you if:
• You’re a founder of a growing company
• The business is growing, yet it runs through you
• You feel the company is below its potential
• Hiring and structure haven’t eased the pressure
• You’re aware you’re part of the constraint
• You want progress, not motivation or advice

15-200

People

€1M+

Revenue

Scale-up

Stage

Europe

Location

Let's Talk

Scale the Founder,

Scale the Business

OUR PROVEN APPROACH

We Coach at the Root.
We Move the System.

A structured way to shift how the founder operates
so the business can scale beyond them.

Reveal

Build

Scale

We change how the founder operates at the centre of the business
in a way that sticks under pressure.

Behaviour before structure

Most scaling issues don’t come from missing frameworks.
They come from leadership habits that no longer fit the company's stage.

Real patterns, not surface problems

We focus on how decisions, ownership, and pressure actually flow,
not how they’re supposed to.

Change that holds under pressure

Insight is easy. Consistency is not.
We work on the behaviours that reappear when things get tense.
Because that’s where scale breaks or holds.

Let's Talk

How Founders Work With Us

Founders come to us at different moments: conflict, transition, scale, or after an exit.
Our work adapts to where you are, not the other way around.

Founders' Turning Point

When things are tense, stuck, or misaligned.
Resolve conflict. Rebuild trust. Restart growth.
For founder duos or trios facing misalignment or losing momentum.

Founder Forward

When growth starts running through you.
Reset how you operate day to day.
Cycle 1

Momentum

When the business is moving and you need it to move beyond you.
Expand leadership capacity across the senior management team, strengthen decision-making, and focus on the things that matters the most.
Cycle 2

Acqu-Hired

Support for teams after acquisition.
We help founders and their team adapt to new power dynamics, integrate smoothly, and protect momentum, so value isn’t lost after the transition.

Next Chapter

When the exit is done but the questions start.
A reset for post-exit founders to let go of pressure, reconnect with purpose, and shape what’s next.

Built through real founder work

Founders who scaled with us

Hours of Coaching

2000+

Coaching-Led Revenue (million)

€130+

Founder Conflict Turnarounds

4/4

Current Net Promoter Score

9.8/10

team

By Business Professionals,
for Business Professionals.

Our systemic approach aligns developments with business goals and strategy, adapting to each organization’s unique challenges and business conditions.

Laurent Notin

Founding Partner & CEO
Business & Leadership Coach

A business coach since 2017 with a professional background in market research and advertising, Laurent has managed businesses with up to 150 employees across three countries. Laurent brings a global perspective and a unique vision to the leadership journey. He is also a mentor trainer. Laurent lives in Finland with his wife.

”Stop being the bottleneck in your business!"
Personal motto

Who You’ll Work With

By Business Professionals,
for Business Professionals.

You’ll work with people who’ve sat on your side of the table.
We don’t come at this as observers.
We’ve led businesses, carried responsibility, made hard calls, and lived through the pressure that comes with growth.
That experience shapes how we work:
Calm, direct, and grounded in reality.

Laurent Notin

Founding Partner & CEO
Business & Leadership Coach

Laurent has been working with founders and leadership teams since 2017. Before coaching, he led and managed businesses in market research and advertising, with teams of up to 150 people across multiple countries.

He works with founder CEOs at moments of scale, tension, or transition when growth starts running through them, decisions get heavier, and old ways of operating no longer fit.

Laurent is known for helping founders step out of the middle, see patterns they’re too close to notice, and make the shifts that allow the business to grow beyond them. His style is calm, direct, and grounded in real business experience.

Based in Finland, he works with founders across Europe.

“You don’t scale the business. You scale the founder.”
‍

Pouria Kay

Founding Partner
Executive Coach

Pouria works with founders and leadership teams at moments where scale depends less on ideas and more on leadership, team performance, and organisational design.

A venture builder, board advisor, and former tech founder, he has supported more than 300 companies and over 700 founders globally. His work focuses on building leadership capacity and helping teams perform even under pressure.

Pouria is particularly valued for his ability to turn leadership tension into clarity and help teams move from individual excellence to collective performance. His approach is thoughtful and grounded in how people and organisations actually behave.

He works internationally with founders and boards.
‍
“Superteams are built, not hired.”

‍

Pouria Kay

Founding Partner, Executive Coach

An executive coach, a board member, venture builder, and product organization leader. Pouria has helped 200+ companies globally for over 10 years. He is a tech company and a venture studio founder recognized for his exceptional talent in team leadership, organizational development, and product strategy. He is a citizen of Finland and a global community member. Pouria is also doing his academic research on organizational management and high performance.
‍
“Superteams are built, not hired.”
Personal motto

Revealing The Hidden Patterns Behind How People Think In Real Time

The Preferences Model: Build High-Performance Teams Without Guesswork

4.9 of 800 reviews on Clutch

Most teams do not fail because of talent. They fail because people think differently and do not know how to work with it. The Preferences Model shows exactly how your team operates under pressure so you can fix what slows you down and amplify what works.

Learn More

Blog

Thinking that helps founders scale beyond themselves

Stuck-Ups: The Avoidable Fate of Too Many Scaleups.

Too many scaleups stall by chasing speed instead of strengthening foundations. Scale by strengthening foundations; align teams and systems first.

Keep reading

Scaling Starts With You: Why Startup Founders Are The Biggest Bottleneck

At a recent roundtable discussion, a group of startup founders was asked about their biggest obstacle to growth. Their responses were revealing: regulations, culture, technological disruptions, and lack of a clear plan.

Keep reading

The Preferences Model: A Framework for Turning Thinking Diversity into Alignment and Performance

Discover how the Preferences Model helps leaders, teams, and organizations unlock the power of thinking diversity. Built on research and designed for action, it reveals how people think, decide, and collaborate to build greater alignment, stronger execution, and lasting performance.

Keep reading

Scaling Your Business: The Founder’s Guide to Breaking Through

Most founders hit a point where scaling becomes very challenging, not because of the market or the product. But because they’ve become the bottleneck.

Keep reading

See all cases

FAQ

In case there are questions.

Here are the questions founders ask us most before starting their coaching journey.

Let's Talk

Can coaching scale ARR from €1M to €10M?

At this stage, working harder won’t get you further — it’ll just burn you out. Coaching helps you shift from execution to strategy, so you grow the business instead of running after it. We help you focus on what really drives growth: making better decisions, empowering your team, and creating leverage.

What sets InnerEdge’s coaching apart?

We’re not here to just nod and listen. You work with coaches who have real-world experience in startup scaling, team dynamics, and leadership development, not just theory.We challenge you, sharpen your thinking, and work hands-on — whether it’s solving a leadership issue or aligning your team in the moment. Scaling up starts with you, and our coaching blends 1:1 support, team facilitation, and real-time problem solving to get you there.

Can coaching help me lead more strategically?

You’ll stop feeling like everything depends on you. We help you step back, see the bigger picture, and lead with clarity — so you scale the business without sacrificing yourself. You’ll focus on what truly moves the business forward while building a leadership team that takes ownership.

How does InnerEdge deliver ROI?

Coaching pays off in better decisions, faster execution, and a stronger team that takes ownership. Founders often tell us they finally had space to think — and saw results in both revenue growth and team performance. You’ll build a business that scales beyond you and that is priceless.

What’s the time commitment for coaching work?

Expect 2 to 4 hours per month in sessions. It’s not extra work — it’s leverage. The time you invest here gives you back control, clarity, and space to lead. You’ll spend less time firefighting and more time driving the business forward.

What’s the coaching format and schedule?

You’ll meet your coach 1 to 2 times per month for 60 to 90 minutes. Before we start, we define three Key Success Indicators together — so we’re always clear on what success looks like. Each session is practical and focused on what you’re facing right now — strategy, people issues, or key decisions. You’ll walk away with clarity and concrete next steps you can put into action immediately.

Can coaching help with conflict or tough issues?

Yes — and we don’t shy away from it. We help you tackle tough conversations, realign your leadership team, or mediate if needed — before conflicts hurt your business. Founders often say these conversations are turning points for their team’s performance.

How do you show coaching results?

We start by defining three Key Success Indicators tailored to you and your business. These guide our work and give us a clear way to measure progress. As coaching evolves, we adapt tools or frameworks when needed — but every founder and situation is different. The real measure? How you lead, the results you create, and the space you gain.

Scaling Up Starts With You!

You’re not the first to stand here.

We Coach at the Root.
We Move the System.