The Preferences Model

A business coach helps scale-up founders step out of day-to-day execution and lead more effectively as the company grows. At InnerEdge, coaching focuses on how the founder operates at the centre of the business: decision-making, ownership, leadership habits, and pressure points that slow scale.
The goal isn’t to motivate or offer advice. It’s creating clarity, leverage, and leadership capacity so the business can grow beyond the founder.

Yes. Most founders we work with are not failing; they’re succeeding. The issue is that growth has made the business heavier, more complex, and more dependent on them.
Coaching becomes valuable when hiring, structure, and effort no longer remove pressure, and the founder senses they’ve become the bottleneck to the next stage of growth.

Coaching doesn’t replace strategy, sales, or execution. It removes the leadership constraints that limit how well those things work.
For many scale-ups, growth slows not because of the market, but because decisions, ownership, and momentum still run through the founder. Coaching helps shift that pattern so scale becomes collective rather than founder-dependent.

Consultants focus on systems and recommendations. Advisors offer perspective and advice. InnerEdge works on how leadership actually functions under pressure. The work is centred on behaviour, decision flow, and accountability, especially in moments when old habits resurface. This is why change holds, rather than disappearing when things get busy again.

We work primarily with Founder-CEOs of European scale-ups:
€1M+ revenue
15–200 employees
In a transition phase where the business has outgrown the founder’s current operating mode
Most haven’t worked with a coach before, but are self-aware enough to know something needs to change, starting with themselves.

Typically 2–4 hours per month in sessions, depending on the phase of work. Coaching is designed to reduce overall workload, not add to it. Founders often regain time by making clearer decisions, stepping back from unnecessary involvement, and building stronger ownership among their leadership team.

Yes. In addition to founder-only coaching, we work with senior management teams and co-founder groups, especially when scale depends on alignment, trust, and shared ownership.
This includes leadership team coaching, decision-making alignment, and conflict resolution when tension or misalignment begins to affect performance.

Yes. Conflict is common in growing companies and often signals that roles, expectations, or decision rights haven’t evolved with the business. We work directly with founders and leadership teams to surface root tensions, rebuild trust, and restore productive decision-making, before conflict damages momentum or culture.

At the start, we define a small number of clear success indicators based on the founder’s situation. These usually relate to:
Decision speed and quality
Leadership ownership
Time spent in strategic vs operational work
Team alignment and momentum
The real measure is practical: how the founder leads, how the team operates, and whether the business can move forward without constant founder intervention.

Yes. All coaching conversations are strictly confidential. This is essential for founders to speak openly about pressure, doubt, conflict, and decisions they can’t discuss internally.
Confidentiality is non-negotiable in our work.

If you recognise yourself in the patterns described on this site - being central to everything, feeling the weight of decisions, and sensing that growth now depends on you changing - then a conversation is usually the right place to start. The first step isn’t a commitment. It’s simply a discussion to see whether working together makes sense.